Meeting new people and learning new things are food for my soul. As a teacher of advertising and a student of culture, I decided that tracking brands globally would feed my soul and better prepare my students for our ever-shrinking world. So, I planned this class, packed my bags, and hit the road.
When I’m not traveling I might be found exploring the lack of women in advertising creative departments or direct-to-consumer advertising of pharmaceuticals. In between I’ve co-authored two books, most recently: Advertising Creative: Strategy, Copy and Design (Sage, 2010). And occasionally I consult, most recently for the National Hemophilia Foundation, New York and Flamingo International, London.
I’m an Associate Professor at the Diederich College of Communication, Marquette University. I earned my PhD from the University of Wisconsin–Madison and a BFA from the School of the Art Institute of Chicago. But, my all time favorite honor was receiving Dean’s Award for Teaching Excellence in 2007 — because I love teaching…and traveling…and art…and my garden (and everyone else’s)…and reading…and great food…and good jazz.